Step 4: Map your persona’s journey

Now that you have a fake person based on real data, describe a journey the user might take that describes a journey from beginning to end. You may have to fill in some details here, but you get to choose the details of the journey so that it represents a realistic journey this fake person might experience.

You will include the following details:

Touchpoints. What are the key actions in the journey? You are not tracking their journey in a step-by-step level of detail, but you must include the key actions that the user does during this journey.

Emotional Reaction. Reaching a goal

Design Idea. Enter the title only for your design idea that you will describe in the next step. This may or may not be entered at one specific point in the journey. I.e., where does your new idea fit in to the journey?

Step 5: Propose a nudging-based design

In roughly 150 to 200 words describe your technological design idea (your “nudging” technology or feature of technology) focusing on the following:

1. The technological basics; i.e., what is it?

2. What social norm is this attempting to affect?

3. How it is to be used, including why it is to be used at a particular touchpoint.

User Persona and Journey Maps

Your Name

Research Results

Student name


Why you selected this data


I am a commuter that uses a car in order to get to campus on a regular basis. Currently, to get around campus I am able to go between the different buildings I have class in on my own since they are all on the same campus for this semester. A pain point that I encounter related to getting around campus is how it can be difficult to get to where one needs to be on time once classes end since everyone might be leaving the same crowded place around a similar time which can make it frustrating to get around in. 

Nicole also values time just like Ayhaan and Madeline.


As a commuter and someone with a job, traffic and driving into campus is probably the biggest ‘pain point’ for me. It is definitely inconvenient and time consuming. I only live about 25-30 minutes from campus, which isn’t too bad. I also only have classes on Monday, Tuesday, and Wednesday, but sometimes will come to campus on other days for events or to hang out. Depending on the time of day I need to be on campus, there can also be a lot of traffic or barely any parking which obviously adds time to the commute. It can also be unpredictable making it hard to plan for/around.

Madeline also drives to campus just like the other two.


Currently, I am a sophomore at here at Rutgers and am an intend ITI major. I am currently and have for the best 3 semesters commuted to college. It is already a hassle to make the treacherous 45 minute commute to college, however I find a lot of the drives and moments quite peaceful. The pain point for me is without a doubt be finding a place to  park my car.  A lot of the times when I’m on campus, it takes longer to find a parking spot. I would drive through multiple different lots and not find a spot close enough that I could make it to my class in a reasonable amount of time. It could take me anywhere from an extra 15 to 20 minutes just to find a solid parking spot. Parking in general is also a hassle because everyone is going in and out and it can become very hectic. 

Ayaan is also having issues finding parking and getting around campus just like Madeline and Nicole.

User Persona

User Journey and Design Idea


Emotional Reaction

Design Idea

Design Idea

Replace this text with your design idea.


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